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molo at ICFF 2011 · setup day 2 | 11/05/13

ICFF day 02 08 molo at ICFF 2011 · setup day 2  |  11/05/13

Images from the last day of setup for ICFF 2011. The natural brown kraft paper and white textile rooms were built using a technique for reinforcing softblocks (part of molo’s system of flexible paper furniture) with rolled tubes of kraft paper and mylar.

molo at the International Contemporary Furniture Fair · New York
Javits Center · stand 1204
14 – 17 May, 2011 www.icff.com

ICFF day 02 04 molo at ICFF 2011 · setup day 2  |  11/05/13

ICFF day 02 02 molo at ICFF 2011 · setup day 2  |  11/05/13

The modular walls and blocks that make up the white textile room are lit internally with daylight white LED ribbons to create a luminous space to meet, talk and see molo products in action.

The kraft paper room stretches to 12′ (3.65m) tall. A cloud softlight mobile is suspended, moving subtly overhead. softseating fanning stools (molo’s system of modular paper seating) is used to create a low meeting table and seats.

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ICFF day 02 07 molo at ICFF 2011 · setup day 2  |  11/05/13

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ICFF day 02 10 molo at ICFF 2011 · setup day 2  |  11/05/13

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