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molo at ICFF 2011 · using our exhibition as a mobile studio | 11/05/16

icff day 3 01 sm molo at ICFF 2011 · using our exhibition as a mobile studio  |  11/05/16

icff day 3 03 sm molo at ICFF 2011 · using our exhibition as a mobile studio  |  11/05/16

Occasionally a softwall is opened to demonstrate how this flexible space divider expands from its compressed form to 4.5m (15′). This has the effect of creating a backdrop to the products in the stand and changing the course of people walking through.

icff day 3 02 sm molo at ICFF 2011 · using our exhibition as a mobile studio  |  11/05/16

Visitors are drawn to the tactile nature of the exhibit and are encouraged to touch the products and experience products in action. A visit to molo’s exhibition is much like visiting the molo studio – the products’ many uses are demonstrated, playful interaction is encouraged, and visitors are welcome to take part in setting up a softseating fanning stool, opening a softwall or playing with cappello’s paper cap.

icff day 3 06 sm molo at ICFF 2011 · using our exhibition as a mobile studio  |  11/05/16

icff day 3 05 sm molo at ICFF 2011 · using our exhibition as a mobile studio  |  11/05/16

International design shows are typically a platform for sharing new products – but designing the experience of the exhibit space itself is brimming with opportunities to engage in the continuous development of product variations, new uses, construction techniques and building systems.

These exhibits are part of a series of ongoing explorations examining materiality and space-making using a building system of flexible paper building blocks, lighting and seating products. The process of designing, constructing and occupying exhibit spaces have proven to be a valuable laboratory for innovation and discovery.

icff day 3 07 sm molo at ICFF 2011 · using our exhibition as a mobile studio  |  11/05/16

icff day 3 08 sm molo at ICFF 2011 · using our exhibition as a mobile studio  |  11/05/16