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molo at ICFF 2011 · white textile softblock meeting room | 11/05/17

textile room 05 sm molo at ICFF 2011 · white textile softblock meeting room  |  11/05/17

Visitors approaching molo’s exhibit at ICFF will see two paper volumes – one made of earthy brown paper blocks, towering toward the ceiling and another made of translucent white textile, illuminated from within, mysteriously radiant from the aisles.

textile room 04 sm molo at ICFF 2011 · white textile softblock meeting room  |  11/05/17

The square meeting room is constructed from a series of white textile softwall + softblock illuminated with daylight white LED ribbons. Inside the room, softwalls in each material and colour hang on hooks, ready to be opened. A low table and stools made with white textile softseating is an ideal place to sit and discuss a future project.

textile room 03 sm molo at ICFF 2011 · white textile softblock meeting room  |  11/05/17

Each exhibit is a flexible environment making use of the entire range of “soft” paper and textile products including “softwall + softblock modular system” – a range of flexible space dividers, “softseating” – flexible seating components, and “softlight” – a range of floor, table and suspended lighting products.

textile room 02 sm molo at ICFF 2011 · white textile softblock meeting room  |  11/05/17

The environment can literally be changed in real-time as the flexible honeycomb products are reconfigured. This dynamic environment is also an opportunity to demonstrate the use of each product and allows visitors to try the product themselves.

textile room 01 sm molo at ICFF 2011 · white textile softblock meeting room  |  11/05/17

In this way, it is possible to use the exhibit space as if it were a studio, turning the space into an experiment that results in new ways to use products. Innovating on-site like this turns a commercial event into an opportunity for product development, demonstration and experimentation.