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today’s lunch | 11/12/01

111121 juice 01 todays lunch  |  11/12/01

Over-processing and production often create an unhealthy disconnect between prepared food and its origin. Combinations of pure vegetable or fruit alone can create complex and bright tastes, and can reinvigorate one’s sense of taste and well being.

In the same way, its important for us not to over-process or unnecessarily complicate our design work. Design simplicity is achieved over time, through an evolutionary process of editing; reducing steps or elements.

111121 juice 03 todays lunch  |  11/12/01

111121 juice 02 todays lunch  |  11/12/01