there’s nothing quite like the excitement surrounding the launch of a new luxury automobile. From casual observers and steadfast enthusiasts to tire kickers and serious buyers, car launch events are highly anticipated.
think we’re exaggerating? According to the data, 1.6 people per household attend auto shows in a given year. In other words, this is a significant opportunity to leave a lasting impression on decision-makers from every family. For this reason, your vehicle launch can feel almost as important as the design of the car itself. How will you capture the attention of your ideal buyer?
complement your next vehicle launch using molo’s soft collection
molo softwall provides an unparalleled backdrop to the vehicle on display. The fluid design with integrated LED ribbons highlights vehicle attributes while hiding showroom distractions, including those of an acoustic nature. Featuring flexible honeycomb geometry, softwall can be shaped to complement the distinguished contours of a coupé or any other model. And if your vehicle is on display at a larger auto show, you will enjoy the fact that each individual softwall (expanding up to 15-feet) can be connected to another via magnetic end panels. This feature allows you to build a seductive fortress around your presentation. As seen below, multiple softwalls can be combined to create a seamless backdrop (textile softwall and softseating used for the launch of the Ghost by Rolls-Royce in 2020).
the soft collection can be illuminated or used to as a display
when LED illuminated, textile softwall is paired with textile softblock and softseating, you add further aesthetic and functional benefits to your car launch event design. As featured below, molo’s softblock and softseating serve as an eye-catching perch for merchandise, brochures and champagne flutes.
softwall can be illuminated and provide a backdrop for multimedia projections too
the softwall and softblock have also been used for many unique multimedia events, including Mastercard’s “Taste of Priceless” product launch and the 2021 European Film Awards.
furthermore, the patented design of molo products permits your event team to transport easily, set up or collapse and store the partitions and stands within minutes. Each compresses to the approximate thickness of a vehicle owner’s manual.