LOEWE Perfumes · Crafted Garden · Madrid Design Festival
LOEWE Perfumes · Crafted Garden at Madrid Design Festival
Madrid, Spain · February — March 2026
At Madrid Design Festival, LOEWE Perfumes celebrates and honours nature, design, and craft with another unique iteration of their Crafted Garden pop-ups.
Defined in place by softwall + softblock, these activations are inspired by Renaissance gardens and create playful labyrinths where guests are encouraged to explore and immerse themselves in the sensory experience of place, scent, and sight. Throughout this environment, they share images and examples from molo’s history, highlighting the ongoing creative partnership and Stephanie Forsythe and Todd MacAllen’s original design.
project design and images by LOEWE Perfumes and LOEWE
installations at three emblematic locations: Institución Libre de Enseñanza, Plaza de Colón and FORMA
forest green textile softwall + softblock designed by Stephanie Forsythe and Todd MacAllen for molo
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LOEWE Perfumes Crafted Garden at Institución Libre de Enseñanza · 1 photo by Irving Studio for LOEWE
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LOEWE Perfumes Crafted Garden at Institución Libre de Enseñanza · 2 photo by Irving Studio for LOEWE
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LOEWE Perfumes Crafted Garden at Institución Libre de Enseñanza · 3 photo by Irving Studio for LOEWE
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LOEWE Perfumes Crafted Garden at Institución Libre de Enseñanza · 4 photo by Irving Studio for LOEWE
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LOEWE Perfumes Crafted Garden at Institución Libre de Enseñanza · 5 photo by Irving Studio for LOEWE
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LOEWE Perfumes Crafted Garden at Institución Libre de Enseñanza · 6 photo by Irving Studio for LOEWE
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LOEWE Perfumes Crafted Garden at Institución Libre de Enseñanza · 7 photo by Irving Studio for LOEWE
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LOEWE Perfumes Crafted Garden at Institución Libre de Enseñanza · 8 photo by Irving Studio for LOEWE