LOEWE Perfumes · Crafted Garden · Global Pop-Up
LOEWE Perfumes Crafted Garden Global Pop-Up · 2025 — 2026
Crafted Garden is a global series of sculptural pop-ups by LOEWE Perfumes, defined by forest green textile softwall + softblock. They have taken place in Mexico, Canada, China, Portugal, France, Spain, and include the brand’s first pop-up in the United States, at Rockefeller Center.
Each retail activation reinterprets and engages nature through artistic expression. Inspired by Renaissance gardens, the mazelike pop-ups introduce a line of botanical candles, scents, and perfumes.
softblock is used as a low display surface, and clever niches and nooks set into softwall create moments of interest and focus. As guests explore, their senses are heightened by the gardenlike layout. The retail concepts demonstrate a deep understanding of the architectural intent behind the soft collection and how sensory experiences shape space.
Designed by Stephanie Forsythe and Todd MacAllen for molo, softwall + softblock are part of the soft collection. The collection is an award-winning line of space partitions, furniture, and lighting elements, internationally recognized for their sculptural beauty, practicality, and sustainability.
project design by LOEWE
see information about forest green textile softwall + softblock
