there is no overstating the importance of a backdrop in any literal or proverbial arena. A painter must carefully choose a backdrop before committing brush to canvas. The same is true for a photographer before placing their subject in focus. A playwright cannot envision their actors performing on stage without first knowing what their posterior framework will be. A backdrop may also be immaterially referenced as a region and era when providing context to a protagonist’s journey in a novel. Even music is leveraged as an ethereal backdrop that allows an artisan or maker to focus and complete a masterpiece.
producers of artistic or large events must also deliberate with equal attention when it comes to assembling the mise en scène of a forthcoming affair. Not only must a backdrop be visually striking, but it must also be functionally sound and allow for seamless set-up, takedown, and in some cases, proffer mobility during proceedings.
enter molo softwall and softblock.
34th European Film Awards featuring custom backdrops by molo
while the primary application of molo modular systems is that of movable space partitions, event producers have come to understand their value as a tangible backdrop. This became further evident to producers worldwide at the 34th European Film Awards. At that illustrious gathering, various heights of molo textile softwall + softblock, black paper softwall, and integrated LED ribbons were applied to fashion a stunning background. The assemblage allowed hosts, presenters, performers, and award winners to shine even brighter in the spotlight.
watch the "Behind the Scenes" video:
feedback from the event was a resounding success. We are pleased that molo has been invited to create the backdrop for the 35th EFA this coming December 2022 in Reykjavík, Iceland.
beyond the breathtaking aesthetic, the aforementioned functional benefits are a large part of what drives producers to envision molo space partitions as backdrops for their events. Lightweight yet sturdy honeycomb construction offers the flexibility to be shaped in any curved or linear formation. Moreover, softwall and softblock expand to an impressive 15 feet long and are portable by design. As a result, set-up and takedown is effortless. Should staff need to make swift adjustments to the set-up during the event, they can do so as quickly as a wardrobe change.
feedback from the event was a resounding success. We are pleased that molo has been invited to create the backdrop for the 35th EFA this coming December 2022 in Reykjavík, Iceland.
beyond the breathtaking aesthetic, the aforementioned functional benefits are a large part of what drives producers to envision molo space partitions as backdrops for their events. Lightweight yet sturdy honeycomb construction offers the flexibility to be shaped in any curved or linear formation. Moreover, softwall and softblock expand to an impressive 15 feet long and are portable by design. As a result, set-up and takedown is effortless. Should staff need to make swift adjustments to the set-up during the event, they can do so as quickly as a wardrobe change.
portability also permits the backdrops/partitions to be transported from stage to reception or dining area (pictured below), which entitles visual consistency across the spectrum of an entire event. Furthermore, molo softwall and softblock are designed to consider the acoustics of a hall or stage. Speakers can articulate free of audible distraction from behind the backdrop, while their voices will become a beacon for listening attendees.
explore the potential of molo modular systems as the backdrop for your next event:
paper softwall / folding partition
textile softwall / folding partition
